I know this is the “in thing”, every company wants to tap into online marketing. There are tonnes of blog entries out there talking about the same thing. It is always the same bloggers who got invited to events, holidays, launches etc. It is getting boring, this is one thing. Another thing is a lot of these bloggers are not exactly people whom you want them to carry your brand around.
Do companies actually read blogs? How many of those bloggers are actually doing something good for the society? Are they even good as a person in the first place? Do you know some of them are on drugs, gamble and drink like there is no tomorrow? I bet a lot of them have problems financially.
When I saw these bloggers promoting for brands, I have a very bad impression on the brand itself. Do I bother to read the entries? No.
If I am selling something, I want to make sure the people I choose are the right people to do it. Those who follow the local blogging scene closely will know.
I know we cannot do anything about others’ private lives but the least marketeers can do is to stop using these bloggers to promote products or services.
Sometimes I wonder, why drug use is not reported when addicts openly talk about their habit? Why girls who got cheated never do anything? Why is it the parents never say or do anything? We can do with less social junks.
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